October 11, 2007, Yarrow, BC – PLINC Marketing Inc., a bold and innovative marketing agency just received news that one of their clients, Alliance Concrete Pumps Inc, was the winner for the Prestigious 2007 Ernst & Young Emerging Entrepreneur award.

“We are very excited that Alliance received this award. Their business integrity and servant leadership from their management team is how they gained consumer confidence to grow this quick in less than 5 year”, states president of PLINC Marketing, P.L. Meindertsma.

One of the founders and president of Alliance Concrete pumps, Ken Friesen has trusted PLINC Marketing with another of his companies prior to hiring them in January of 2007 to work with Alliance Concrete pumps. “So far PLINC Marketing Inc. has helped two of my companies. With noticeable results from their marketing materials, I strongly recommend any business owner to contact them”, states Ken Friesen.

Since their start with Alliance, PLINC Marketing has completely re-branded Alliance Concrete Pumps; logo, stationeries, website, videos, trade shows, etc. creating a progressive and professional look and feel. P.L. Meindertsma continues to compliment Alliance and states; “Their willingness to innovate and change has made our job easy. We are not spending any time trying to convince them to adopt some of our unconventional marketing strategies”.

With technology driving change so quickly, companies need to be willing to look at new and innovative strategies. The days of simple selling where sales people where the primary source to gain business are experiencing competition from the internet, direct and indirect marketing initiatives.

Business interested in learning more about new and innovative marketing strategies are encouraged to email: info@plincmarketing.com

Every Business should have an UPS because it creates a consistent message among all of the people within your organization. We know “Consistency creates confidence!”  (Systems, franchises have proven this over and over.)

So… here are a few suggestions to start working on your UPS today.

Start by answering these 2 questions:

1. Why would someone want to do business with us verses the competition? How will we be able to prove this? 
2. What are some of the key difference your product or service offers that others may not.  What evidence do we have to show someone?

To start your rough draft, here are some suggestions (it can be more than 2 sentences, but not more than 30-60 seconds):

• First Sentence:
   We/I (who you are) do.offer (prodcut or service) for (target customer)
  who (state need or opportunity) that (state benefit)
• Second Sentence:
  – Our product/service (state a difference from others) that results in (tangible result).

Ideas for tangible results:
- Increased revenues
- Faster turn around time
- Decreased maintenance costs
- More efficient to operate
- Decreased employee turnover

So here is the UPS for PLINC Marketing:

When someone asks "What do you do?"

I am the President of a marketing agency that implements a 5 step “Complete Marketing Solution” for businesses who want to increase:

• brand awareness in their industry
• leads
• conversion of leads into sales
• productivity of sales staff
• repeat business and referrals
• overall customer satisfaction 

Just to list a few… our simple and to-the-point approach have resulted in:

• $2 million increase in sales in 24 months
• 780% increase in sales for a product in 12 months
• 50% overall increase in leads from advertisements 

If you are interested in developing or changeing your companies UPS, send us an email at info@plincmarketing.com - just type "UPS suggestions" inthe subject heading.

#1 reason for procrastination and lack of motivation is due to vagueness and confusion about what is you need to do, what order to do them in and why you need to do them.


7 step formula for setting and achieving goals. Anyone of them can double to triple your productivity immediately.

1. Decide exactly what you want. Figure out what to do and what order to do them in.
2. Write it down – think on paper. This will crystallize your thoughts and give it life. Ideas that are not written down are simply a wish or fantasy
3. Set a deadline. It will create a beginning and an end and create urgency
4. Write everything down that you are going to have to do in order to achieve your goal. As new activities come into play, add them. A list gives you a picture what needs to be done.
5. Organize your list into a plan in order of priority. This can be done in a from of a flow chart
6. Take action on your plan immediately. Vigorous action on an average plan is better than no action on a brilliant plan.
7. Do something every day that will move you closer to your goal. Never miss a day and keep moving. It will stimulate you, motivate you and keep you disciplined.

Homework:
First: Take a clean sheet of paper and write down 10 goal. Write them in present tense so that have already every happened. Eg: I make xyz dollars per year.

Second: Review the list of 10 and pick the one that will have the greatest impact on your life and start there.

• Brian started out talking about how we will never get everything done; the reading, tasks at work…we will always be catching-up

• Write you thoughts on paper. He indicated that spending 10-15 minutes organizing a 'to do' list first thing in the morning, can save you as much as 2 hour / day.

• ‘Eat that frog’ is the same analogy as “how do you eat an elephant – one bite at a time”. The frog in this book is the big task we don’t want too tackle, but we know is most important.

• He says: “Eat the big frog before you start to eat all of the little ones”. Take care of all the big ugly important tasks first thing in the morning, then, if you have time, take care of the little things.

• We get bogged down with the little things and therefore, never get to the big things. These are the days when you leave work and ask yourself, ‘what did I do today?’, because nothing significant happened.

• Taking care of the big tasks and accomplishing them give us a feeling of satisfaction. Therefore we need to train ourselves to avoid doing the little things – the ones we should be delegating – and finish the big important tasks.

More to come in the next couple of days

I would love to hear some stories or situations when you applied some of these strategies, or you should have applied them.