Video Testimonials
One of the more powerful marketing tools we are aware of is video testimonials. In case you missed all 5 of them on the home page, click here to view them. Sit back and enjoy the show...
Letters
Next to video, reference and testimonial letters are extremely powerful in communicating the value and benefit of your product or service. Any time you can use 3rd party endorsement... GO FOR IT!!! (ps. this is why editorials are so powerful: learn to write press releases).
To Whom It May Concern:
The system P.L. uses is an extremely innovative marketing approach, offering very specific processes & ideas to maximize ROI on advertising. The process begins with an in-depth analysis of the credit union's past & present marketing efforts, and a review of past financials & future financial goals.
Woodslee Credit Union was guided through a series of questions giving us great insight into what was/wasn't working, along with specific strategies to reach a series of goals. We were also provided with an analysis of some of our ad headlines and brochures layouts, giving us great new ways to 'interrupt' and 'engage' members / potential members, resulting in much more effective communications.
Specifically, P.L. Meindertsma is a tremendous asset, working diligently and patiently with me all along the way. In addition, he is certainly an expert in the advertising / marketing field. I wouldn't hesitate to recommend P.L. and his marketing company.
Sincerely,
Woodslee Credit Union Limited
Cathy Mombourquette
Senior Manager, Marketing
It’s my pleasure to write this letter for P.L. Meindertsma.
As a distributor with a superior product, we where extremely frustrated with people continually shopping on price. Our goal was to have P.L. help us separate our business from the competition and to help educate our prospects why we are the better deal despite higher prices.
As the marketing consultant for our business, P.L. helped us identified several key factors that we where not 100% sure of through his surveys. He gave us the confidence to reallocate money in our business in order to best meet the needs of our customers. Although we have not implemented the entire marketing system – the surveys alone increased the confidence of both our active and non-active customers, and as a result have increased our business. With the reallocation of funds and increased confidence of our customers, we are now stuck with the problem of getting enough products to supply all our customers.
I can’t say enough about your survey work. After the surveys, we received comments like: “We where very impressed with his professionalism”, “I was impressed with his ability to keep me on track, when I was giving answers not related to what he needed” and more.
P.L.’s patience in dealing with our frustrations and his understanding of the Marketing system makes him an extremely valuable asset to any business.
I would not hesitate to recommend P.L. as a Marketing Consultant for any business.
Sincerely,
Pat and Tim Tessier
Owners
SeaCare Maricultured Products